1. Academic and Professional Ethics

We act in accordance with the principles of honesty, responsibility, and fairness throughout all educational and instructional processes, and we base our approach on the commitment of both students and academic staff to ethical values.

2. Practice-Oriented Learning

We prioritize the integration of theoretical knowledge with sector-based practices in the fields of marketing and international trade, emphasizing the importance of providing students with hands-on field experience.

3. Global Perspective and Digital Competence

We aim to equip students with a multicultural outlook required for international trade and the competencies necessary to adapt to digital transformation processes.

4. Continuous Development and Lifelong Learning

We provide a learning environment that supports the ongoing development of both students and academic staff, adopting a current and dynamic curriculum designed to adapt to evolving sectoral conditions.

5. Participation and Transparency

We promote the active involvement of students and stakeholders in governance processes, guided by the principles of open communication and accountability.

6. Social Responsibility and Sustainability

In addition to sectoral success, we emphasize social benefit and strive to educate individuals who support environmental and social sustainability.