As the Department
of Marketing and Foreign Trade, our primary goal is to educate individuals who
can compete in global markets, adhere to ethical values, and possess a strong
awareness of digital transformation and sustainability. In line with this mission,
our quality policy is built upon the following principles:
1. Priority on Experiential Learning
We actively integrate theoretical knowledge with industry practice at every
stage of education through case analyses, project-based work, and digital
simulations.
2. Vision for Internationalization
We encourage students to gain a global perspective by incorporating
foreign-language-supported content, aligning our curriculum with international
standards, and promoting mobility through programs such as Erasmus.
3. Sectoral Integration
By forming collaborations with exporters' associations, chambers of commerce,
logistics companies, and digital marketing agencies, we provide students with
access to internships, mentoring, and fieldwork opportunities.
4. Focus on Ethics and Sustainability
We cultivate a responsible mindset in our students by emphasizing the ethical,
social, and environmental implications of business activities—aiming to produce
not only successful but also conscientious professionals.
5. Culture of Continuous Improvement
We consistently evaluate and enhance the quality of education through student
and alumni feedback, sectoral needs analysis, and academic performance
monitoring, using data-driven strategies to shape our development plans.
6. Development of Digital
Competencies
We contribute to the digital transformation of the business world by equipping
our graduates with proficiency in modern tools such as digital marketing
platforms, e-export systems, and AI-assisted trade technologies.