1.  Ability to explain the fundamental concepts, theories, and practices related to marketing and international trade.

2. Ability to conduct foreign trade transactions in accordance with national and international regulations.

3. Ability to develop and implement marketing strategies based on target audience, product/service characteristics, and market conditions.

4. Ability to analyze export, import, and logistics processes, identify problems, and propose effective solutions.

5. Ability to effectively use digital tools and software in professional practice.

6. Possession of skills to collect, evaluate, and report data relevant to the field.

7. Ability to take individual responsibility and work effectively within a team in the fields of marketing and international trade.

8. Ability to sustain personal and professional development by recognizing the importance of lifelong learning.

9. Demonstrating adherence to ethical values in professional life and acting with a sense of social responsibility.

10. Ability to maintain professional communication both orally and in writing in Turkish and at least one foreign language.

11. Ability to communicate effectively in the global trade environment by considering cultural differences.

12. Ability to develop knowledge and awareness regarding entrepreneurship, innovation, and sustainability.